LOSAYIA
30 Years of Professional Foot Care in Cyprus: The Losayia Story
From a single pharmacy distribution to the island’s leading professional foot care distributor. 1994: A Pharmacist’s Vision in Limassol Losayia Co. Ltd was founded in
Losayia Co. Ltd was founded in Limassol in 1994 by Evangelos Lysiotis, a pharmacist who had studied at Martin Luther University in Halle, Germany. Returning to Cyprus with a deep understanding of the European pharmaceutical and healthcare distribution model, Lysiotis recognised a significant gap in the Cypriot professional market: the absence of a dedicated, expert distributor for medical-grade foot care products.
The pharmacies and podiatric practices of Cyprus at the time were supplied by general medical wholesalers whose product knowledge in specialised foot care was limited and whose professional support was minimal. Lysiotis believed that healthcare professionals deserved more, a distributor who understood the products they were recommending, who could educate and support their clinical practice, and who built a genuine professional relationship rather than simply processing orders.
The first brand Losayia represented was GEHWOL, the professional foot care range from Eduard Gerlach GmbH of Lubbecke, Germany. Founded in 1887, GEHWOL was already one of the most respected names in European podiatric practice, with a range of foot care preparations built on over 130 years of pharmaceutical expertise. The partnership between Losayia and GEHWOL, which has continued unbroken to the present day, gave Cyprus its first access to genuine clinical-grade foot care products distributed by a partner who understood how to position and support them professionally.
Through the early 2000s, Losayia established its professional partner network across Cyprus — building relationships with pharmacists, podiatrists, and physicians who recognised the clinical value of GEHWOL’s medical-grade products and the professional support that Losayia brought with them.
The company’s approach was distinctive from the start. Rather than treating pharmacy accounts as transactional order relationships, Losayia invested in product education and client-first service, visiting pharmacies to train counter staff on clinical recommendations, introducing GEHWOL to healthcare professionals as a serious medical recommendation rather than a cosmetic retail product, and building the professional credibility of the brand through consistent clinical positioning.
Demetris Demetriou joined Losayia during this period, bringing with him expertise in professional medical equipment, a capability that would significantly expand the company’s service offering beyond product distribution into the realm of professional equipment supply and after-sales technical service. The introduction of professional podiatric equipment into the Losayia portfolio marked the transition from a specialist product distributor to a comprehensive professional healthcare and beauty supplier.
As Losayia’s professional network deepened, so did its understanding of what healthcare and beauty professionals in Cyprus needed. Podiatrists were not just looking for foot creams — they needed instruments, autoclaves, nail drill devices, treatment chairs, and diagnostic equipment. Pharmacists were not just stocking foot care products — they were recommending pressure relief accessories, skincare ranges, and consumer wellness products. Nail technicians were emerging as a significant professional category with sophisticated equipment and product needs of their own.
Losayia responded by systematically expanding its portfolio to serve the complete professional — adding brands and product categories that addressed the full scope of what its partner network required. The Herbaflor Chamomile range extended its pharmacy offering into gentle, botanically-based skincare. Three Swords Germany brought professional-grade nail care instruments into the portfolio. Professional equipment brands including Hadewe, ESCO Medical, Medicapteurs, and Martini Beauty extended its reach into the clinical equipment market.
The addition of the Medicapteurs T-Plate foot pressure analysis system represented a particularly significant step — bringing diagnostic technology to Cypriot podiatric practice that had previously been available only to well-resourced clinical centres. Losayia’s ability to supply, install, and service this technology locally was a direct consequence of Demetris Demetriou’s technical expertise and the company’s commitment to after-sales support as a core service proposition.
The growth of the professional beauty sector in Cyprus through the 2020s created a new and significant professional audience for Losayia. Nail technicians, beauticians, spa therapists, and salon owners were investing in professional-grade equipment and products with the same seriousness that podiatric clinics had always brought to their purchasing decisions — and they needed a distributor who could serve their specific requirements with the same professional knowledge and after-sales support.
Losayia’s existing expertise in foot care products, nail instruments, and professional equipment translated directly to the beauty sector. The GEHWOL FUSSKRAFT range — distributed exclusively through professional partners rather than pharmacies — gave nail studios and spas access to a genuinely differentiated treatment product that clients could not buy elsewhere. Professional nail drill devices, foot care cabinets, treatment chairs, and sterilisation equipment completed a comprehensive professional equipment offering for the beauty market.
Today, Losayia’s professional partner network spans both the clinical and beauty sectors — serving over 300 partner physicians, podiatrists, and pharmacists alongside 600 beauty professionals including nail technicians, salon owners, and spa therapists across Cyprus.
In recent years, Losayia extended its portfolio into the frontier of clinical technology with the introduction of the Dr. Plajin Cold Atmospheric Plasma device — the only Cold Atmospheric Plasma device distributed to podiatrists and dermatologists in Cyprus. Cold Atmospheric Plasma technology represents a genuinely new modality in professional practice: generating Reactive Oxygen and Nitrogen Species at near-body temperatures to deliver potent antimicrobial and tissue-regenerating effects without systemic absorption or the consumable cost associated with chemical treatments.
The decision to bring Dr. Plajin to Cyprus reflected the same philosophy that had driven every portfolio expansion since 1994: identifying what Cyprus’s professional community needed, finding the best international solution, and committing to distributing and supporting it with the expertise and after-sales service that professional investment demands.
The brands have multiplied. The product categories have expanded. The professional network has grown from a handful of pharmacy accounts to hundreds of clinical and beauty partners across the island. But the fundamental business philosophy that Evangelos Lysiotis brought to Losayia in 1994 has not changed.
Losayia is a family business. It is built on professional relationships — not transactional ones. The knowledge that a pharmacist has about a product they stock from Losayia, the confidence that a podiatrist has in the equipment they purchased from Losayia, the assurance that a nail technician has that when their device needs service, Losayia will bring them a replacement so their practice never stops — these are not marketing propositions. They are the operational commitments that have defined Losayia since its first year of trading.
Thirty years in, the commitment is the same. If you are a healthcare or beauty professional in Cyprus looking for a distributor who will treat your professional investment with the respect it deserves, explore the Losayia partner programme or contact the team directly.
When was Losayia Co. Ltd founded?
Losayia Co. Ltd was founded in 1994 in Limassol, Cyprus, by pharmacist Evangelos Lysiotis. The company has operated continuously for over 30 years as the island’s leading professional distributor of foot care, healthcare, and beauty products.
Who is the official GEHWOL distributor in Cyprus?
Losayia Co. Ltd is the official exclusive distributor of GEHWOL products in Cyprus, a partnership that has been maintained continuously since the company’s founding in 1994. Losayia distributes the full GEHWOL range — Classic, FUSSKRAFT, FUSSKRAFT Soft Feet, and GEHWOL MED — to pharmacies and professional partners across the island.
What brands does Losayia distribute in Cyprus?
Losayia distributes a comprehensive portfolio of professional healthcare and beauty brands in Cyprus. Retail brands include GEHWOL, Herbaflor Chamomile, Deramed by Fresco, and Three Swords. Professional equipment brands include GEHWOL, Hadewe, ESCO Medical, Medicapteurs, and Martini Beauty. Losayia also distributes the Dr. Plajin Cold Atmospheric Plasma device exclusively in Cyprus.
Where is Losayia Co. Ltd located?
Losayia Co. Ltd is headquartered at Lisis 13, Limassol 3071, Cyprus. The team supplies professional partners across the island including Nicosia, Larnaca, Paphos, and Famagusta.
From a single pharmacy distribution to the island’s leading professional foot care distributor. 1994: A Pharmacist’s Vision in Limassol Losayia Co. Ltd was founded in